When you discover that global businesses such as Spotify, Uber and Instagram began their rise to super-stardom from a humble coworking office, you know that the coworking trend is on the rise.
For many businesses the low entry cost of renting a single desk or a private office space in centrally located buildings is very appealing. For others, the flexibility to add or remove desks quickly means that they can flex their office footprint as and when their headcount requires without carrying the expensive overhead of unused office space.
This isn’t only true of start-ups and high-growth scale-ups. In fact, co working spaces are quickly becoming hubs for like-minded and closely aligned business owners, many of whom are tired of working from the kitchen table, to connect and to win and do better business as a consequence of collaborating with their co-working “colleagues”. In essence, co-working spaces are becoming communities for aligned businesses that change and adapt organically depending on the needs of the “co-workers” and their clients. You get the picture – independent graphic designers, marketers, Youtubers & Instagrammers, digital specialist, developers, copywriters all working with their own clients and calling on the skill sets of others they’ve grown to trust, to deliver better outcomes for all their clients.
It’s about creating a community.
Enter Sonya Keenan. Sonya is no stranger to creating communities. Among the other many hats she wears, she founded Australia’s largest digital marketing community, Digital Marketers Down Under. The whole ethos of DMDU is to help the digital community in Australia to go further, faster; to collaborate and share knowledge with one another to the benefit of the whole digital community.
Sonya’s work as a business coach, digital marketing expert and entrepreneur means she’s widely sought-after as a speaker on international conference stages. As a digital nomad before it became a “thing”, she travelled back and forth from her Sydney office to her home in Cotton Tree. In 2018 she decided to relocate permanently from her Sydney office to the heart of Maroochydore.
The inspiration for Balance Boardroom came through Sonya’s desire to create both a base for her own businesses, and to build a niche digital marketing community on the Sunny Coast. Balance Boardroom is a place where like-minded business owners can access and share their resources and their network of specialist skills to better service their own clients.
Beyond facilitating business collaboration, Balance Boardroom delivers exceptional in-house training programs by internationally renowned digital experts like Molly Pitman, Russ Henneberry, Marcus Murphy and Ryan Deiss. The in-house video and podcasting studios will enable content generators to produce content of the very highest quality.
Ideally located a stone’s throw from the new Maroochydore CBD, Balance Boardroom has Sunshine Plaza, Ocean Street, Big Top and the Maroochy River right on its door step.
Balance Boardroom’s great location and casually-refined vibe is perfectly suited to experienced business owners wishing to scale-up their business or digitally minded businesses wanting a more collaborative environment where the sum of the parts allows you to win more business and to deliver better outcomes for clients.